Have your stats taken a dip? Want to increase traffic and leads to your eCommerce website?
When a customer is looking for a particular product, what do they do?
Most customers whip out their phones or laptop to search online for options, comparisons, ideas and suggestions. Therefore, appearing in front of active consumers looking to buy relevant goods or services is an effective way to win a sale. But how can you make that happen online?
ECommerce SEO improves your ranking in search engine searches where consumers are looking for products you sell. Users don’t want to be flicking through pages of search engine results to find what they need. So the benefit of ranking higher in searches is that consumers will flock to your website, improving your traffic and lead opportunities.
There’s a reason why our clients see impressive results. We have a unique process, effective strategy, and powerful creative at our disposal.
Whether you want more sales, more leads, or to improve your brand’s positioning, we have the right knowledge and expertise to make it happen.
Our locally based team monitors and analyses your website regularly to ensure it’s a converting machine.
We regularly assess, manage, and optimise your SEO, to improve your brand ranking and deliver you a clear ROI.
We touch base regularly to see how your business is performing and to relay any valuable information back to our team.
While paid ads and search are incredibly valuable tools, the market is competitive, so we equally value organic SEO to improve all odds.
eCommerce SEO isn’t only about selecting keywords. It’s a chance to optimise all copy on every page of your website, so it is optimised for SEO.
Unfortunately, some SEO experts are ill-equipped to handle the added issues that search for eCommerce sites offers. However, the SEO professionals at Red Herring Digital have a wealth of expertise running busy eCommerce websites for many Australian businesses that are big and small. Not only do our skilled team of professionals understand how to improve your ranking, but we also know how to convert those rankings into purchases by designing strategies that have conversion in mind.
To break it down, eCommerce SEO is the process of optimising your eCommerce website. Optimising each webpage with specific relevant keywords will improve your search engine ranking and result in increased visibility. With increased visibility and having a website that is easier to find, your website traffic will increase.
Not only this, but optimising your website for eCommerce SEO will mean you’ll have a conversion-optimised, user-friendly site that draws more than just attention—it also generates clicks and sales.
This answer depends heavily on your budget and the results you’re looking to achieve. We generally recommend investing in both SEO and paid advertising to achieve results quickly and sustain them.
SEO is an organic way to improve your search engine ranking and put your brand in front of consumers that are searching for your keywords. However, it is a slow and competitive process that requires strategy, time and analysis.
However, if you have a low marketing budget, then SEO is the best option for increasing website traffic and visitors without breaking the bank.
Paid solutions like PPC and social media advertising are incredibly useful tools that belong in every campaign, but in highly cutthroat markets, the prices for attracting customers can soar.
With that said, paid advertising doesn’t always need to break the bank. A good agency can work within your budget to help you achieve the results that you are looking for.
Paid advertising targets the right demographic and audience that suits your brand and puts you in front of them when they are on social media. Depending on the mediums that you advertise on, consumers may be looking for your offering, ideas, or options, or it may be presented to them when they are not actively looking for your goods or services.
Both SEO and paid advertising are effective marketing strategies that work well in conjunction with one another. However, if you are looking for one or the other, then your budget, time frame and objectives will be the decider for which suits your brand best.
Having an agency complete an SEO site audit is a great way to review your current website and determine how optimised it is for search engines. This will give you an indication of how visible your website is to users searching for relevant keywords to your business and its goods or services. Here are some of the benefits of conducting an SEO audit:
Your journey with Red Herring Digital starts here. Simply fill out your details and we’ll get back to you for your complimentary consultation that includes:
Your journey with Red Herring Digital starts here. Simply fill out your details and we’ll get back to you for your complimentary consultation that includes: