eCommerce SEO

Have your stats taken a dip? Want to increase traffic and leads to your eCommerce website?

Get ready to appear in front of hungry consumers looking for your products or services and watch your website traffic soar!

When a customer is looking for a particular product, what do they do?

Most customers whip out their phones or laptop to search online for options, comparisons, ideas and suggestions. Therefore, appearing in front of active consumers looking to buy relevant goods or services is an effective way to win a sale. But how can you make that happen online?

Attracting customers, boosting traffic, and improving sales are at the forefront of all business owner’s goals.

ECommerce SEO improves your ranking in search engine searches where consumers are looking for products you sell. Users don’t want to be flicking through pages of search engine results to find what they need. So the benefit of ranking higher in searches is that consumers will flock to your website, improving your traffic and lead opportunities.

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Achieve your 2023 business goals with Red Herring Digital!

There’s a reason why our clients see impressive results. We have a unique process, effective strategy, and powerful creative at our disposal.

Whether you want more sales, more leads, or to improve your brand’s positioning, we have the right knowledge and expertise to make it happen.

What sets us apart from the rest?

Our locally based team monitors and analyses your website regularly to ensure it’s a converting machine.

We regularly assess, manage, and optimise your SEO, to improve your brand ranking and deliver you a clear ROI.

We touch base regularly to see how your business is performing and to relay any valuable information back to our team.

So, why should you consider eCommerce SEO

While paid ads and search are incredibly valuable tools, the market is competitive, so we equally value organic SEO to improve all odds. 

eCommerce SEO isn’t only about selecting keywords. It’s a chance to optimise all copy on every page of your website, so it is optimised for SEO. 

Unfortunately, some SEO experts are ill-equipped to handle the added issues that search for eCommerce sites offers. However, the SEO professionals at Red Herring Digital have a wealth of expertise running busy eCommerce websites for many Australian businesses that are big and small. Not only do our skilled team of professionals understand how to improve your ranking, but we also know how to convert those rankings into purchases by designing strategies that have conversion in mind.

Search engine optimisation

It’s time to be a success story

To break it down, eCommerce SEO is the process of optimising your eCommerce website. Optimising each webpage with specific relevant keywords will improve your search engine ranking and result in increased visibility. With increased visibility and having a website that is easier to find, your website traffic will increase.

Not only this, but optimising your website for eCommerce SEO will mean you’ll have a conversion-optimised, user-friendly site that draws more than just attention—it also generates clicks and sales.

This answer depends heavily on your budget and the results you’re looking to achieve. We generally recommend investing in both SEO and paid advertising to achieve results quickly and sustain them. 

SEO is an organic way to improve your search engine ranking and put your brand in front of consumers that are searching for your keywords. However, it is a slow and competitive process that requires strategy, time and analysis.  

However, if you have a low marketing budget, then SEO is the best option for increasing website traffic and visitors without breaking the bank.

Paid solutions like PPC and social media advertising are incredibly useful tools that belong in every campaign, but in highly cutthroat markets, the prices for attracting customers can soar. 

With that said, paid advertising doesn’t always need to break the bank. A good agency can work within your budget to help you achieve the results that you are looking for.  

Paid advertising targets the right demographic and audience that suits your brand and puts you in front of them when they are on social media. Depending on the mediums that you advertise on, consumers may be looking for your offering, ideas, or options, or it may be presented to them when they are not actively looking for your goods or services.

Both SEO and paid advertising are effective marketing strategies that work well in conjunction with one another. However, if you are looking for one or the other, then your budget, time frame and objectives will be the decider for which suits your brand best.

Having an agency complete an SEO site audit is a great way to review your current website and determine how optimised it is for search engines. This will give you an indication of how visible your website is to users searching for relevant keywords to your business and its goods or services. Here are some of the benefits of conducting an SEO audit:

  1. Improved website ranking: The overall goal of improving SEO is to improve your website’s ranking on search engines. Therefore, an SEO audit will determine if there are any technical issues that may be preventing a website from having a higher ranking on search engines. An SEO audit will also identify any opportunities for website optimisation to improve SEO ranking too. 
  2. Increased website traffic: After fixing any technical issues and enhancing website optimisation, your website should rank higher for chosen keywords. With a higher search engine ranking and improved visibility, an SEO audit can help drive more organic traffic to a website. 
  3. Improved user experience: An SEO audit can pinpoint and resolve usability and functionality issues affecting the overall user experience. For example, these could be issues such as slow load times or broken links.
  4. Competitive edge: An SEO audit gives your business a competitive advantage. With an expert’s help, you can identify and resolve underperforming areas on your website that your competitor may not be aware of. Not to mention an SEO audit can provide suggestions on how to improve your SEO ranking.
  5. Measurable outcomes: When completing an SEO audit with an agency, you will receive an overview of your website’s strengths and weaknesses. Following the audit, you can implement the strategies outlined to improve the optimisation of your website.
  6. Keeping up to date: By running regular SEO audits, you ensure that your website remains updated with the most current search engine algorithms and the best techniques to maintain your website’s ranking and visibility over time.

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