Web Design

Have you noticed your competitor’s site is sleeker than yours? We understand that your website is your money maker and storyteller. That’s why we approach website building with a uniquely tailored approach.

Web Design Agency

Turn more clicks into leads

We know how to balance strategy and creative to make your website a money-making machine. As a digital marketing agency, we understand what drives consumers to engage with your website meaningfully, turning browsing into a lead or sale.

Your website will be unique, modern, strategic, and fast, from the landing page to the contact page. The cleverly crafted copy will tell your story and guide customers through your website, intriguing and informing them every step of the way. We will listen to your needs, cater to your sales funnel, and build you a custom site that will make your customers stick around.

We humanise your brand

Your website should be more than just a list of services or products. It should tell your story compellingly, and that’s precisely what we will do when we build your website. Our Creative Team will capture content for your website to promote your unique story that will leave a lasting impression on your customers. From the flow of pages to the copy and featured photos, every aspect of your website is specially curated to build rapport with your customers while solidifying your brand image.

Recent Projects

Gonzo Vino
RMS Traders
Williamstown Football Club
Lead Consulting
Clifton Springs Golf Club
Love Your Local
PLC Consulting Group
Roar Connected
Wilmore Allstone
Wyndham Track & Field Club
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Achieve your 2023 business goals with Red Herring Digital!

There’s a reason why our clients see impressive results. We have a unique process, effective strategy and powerful creative at our disposal. 

Whether you want more sales, more leads, or improve your brand’s positioning, we have the right knowledge and expertise to make it happen. 

What are the steps in website design and website development?

Red Herring Digital has been proudly helping many Australian businesses by providing website design and website development services in Melbourne for over seven years. 

When we are in the design and construction phase of a website, we follow this 7-step approach:

Gather information:

In this first stage, we assess and determine what the goals of the website will be and what its purpose is.

Ecommerce Websites


Once this has been established, we will begin planning and designing the website. This is what’s referred to as wireframing.

Create content:

Next, the team is briefed, and they set to craft the content for the website. This will include the website copy, videos, photos, graphics, etc., being produced and put together.


After that, the website’s functionality can be created through code.

creative portfolio


Following this, the site is reviewed, and we run testing to ensure the website’s functionality is effective.


After the site is approved and any final edits are made, the site is ready to go live and be made public!


This ensures everything runs smoothly and any repairs can be done if needed. 

Continuing site maintenance is one of the most crucial components for a web design agency offering a comprehensive range of services.

You wouldn’t decorate your storefront display and leave it unattended without upkeep, and we believe the same applies to your website. 

We’re different to most Melbourne web design companies and digital agencies. We care about your business, so we’ll stick around and assist with website maintenance.

Key services

It’s time to be a success story

Web design is the actual layout and design of your platform. It entails all visual aesthetics and the website’s usability. The website’s functionality is also affected by another aspect of web design, its design, menu system, and user interface. Web design includes how the website appears, the information it offers, the logos utilised, the graphics, colours, fonts, prose, and language, among other things. Essentially it is anything the user sees.

On the other hand, Web development is all the coding on the front and back end that builds the website. It’s the technology and functionality that powers the site. By taking web development solutions (like design) and turning them into fully functional platforms, development extends web solutions (like design). The actual code, structure, functionality, and software on which the website is based is referred to as web development.

Information architecture is an important element to consider within web design as this will impact how the content of a website is structured and organised. Getting this right is vital as it will influence user experience and have a run-on effect, ultimately impacting the success of the website itself. If well executed, information architecture will result in intuitive navigation, allowing users to locate content easily. Well-structured information architecture supports SEO efforts by presenting organised and relevant content. It can help guide content planning and assist with creating a clear image of your website goals and user needs. Finally, it can provide a foundation for data-driven optimisations that ensure your website’s long-term success.

Our team understands the importance of information architecture when building your website. We’ll guide you through the process every step of the way, starting with our strategy session. We’ll learn the ins and outs of your brand and its objectives in order to create the right information architecture in our web design. You’ll be involved throughout the process and can have your say in design elements. Our collective of professionals work cohesively together, taking care to craft your website and marketing strategy so you can get ahead.

Mobile-first design prioritises the development of a website or app for mobile devices before it’s adapted to larger screens, including tablets, laptops and desktops. This mobile-centred design reflects a proactive strategy to meet today’s consumer needs who primarily use mobile devices. From here, websites and applications can be scaled up for larger screens. We understand that importance needs to be placed on the mobile optimisation of websites due to the growing significance of mobile users. So when we create websites, we design for mobile optimisation and know that this needs to be a priority. All of the websites we create are scaled to be mobile-optimised. We place focus on speed, simplicity and user-friendliness. This means users can easily navigate websites with fast load times. This approach ensures better user experience, enhanced search engine ranking and quick load times.

SEO continues to play a vital role in web design and generating traffic. Website performance optimisation can significantly impact SEO and rankings on search engines. This is because search engines like Google prioritise websites that provide a positive user experience. Google recognises websites with fast load times, mobile-optimised, and have well-structured coding and rewards them with a higher ranking on Google for selected keywords. Websites with slow load times aren’t mobile optimised, have too many elements on the page, inefficient hosting, security vulnerabilities, etc., aren’t user-friendly and are therefore penalised. Therefore, having a fully optimised website created with user experience in mind will aid SEO performance and assist with engagement and retention. 

Further, when creating new websites, there is a risk of losing your SEO presence that may have previously been built. We consider this when creating websites and strategise how to minimise any disruption to your ranking. One way this can be done is by accurately completing the SEO on-page before migrating your previous website to the new one.

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