Mobile Optimisation

Is your website mobile-optimised? If not, you’re missing out on a whole audience that may be searching for your goods or service.

Mobile Optimisation

Mobile devices are the future of internet browsing, so take steps to improve your business’s visibility.

With the growing popularity of smartphones and tablets, it’s crucial now more than ever to ensure your website is accessible across devices.

There are more mobile phone owners than desktop or laptop computers, and more often than not, when browsing online, people tend to grab their phones over a laptop or going to a desktop computer. And if your website isn’t fully mobile-optimised, you may be missing out on leads and sales.

However, cheaply built websites have slow mobile load times and aren’t set up to be viewed on mobile devices meaning mobile users will grow frustrated and exit the website. 

Our Melbourne-based agency can create the perfect custom, optimised eCommerce website built to help you convert and maximise ROI.

We’re experts in eCommerce website builds and have experience setting up shops in WooCommerce and Shopify, to name a few. We’ve helped many Australian businesses in their eCommerce journey and can’t wait to see you become another success story. 

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Achieve your 2023 business goals with Red Herring Digital!

There’s a reason why our clients see impressive results. We have a unique process, effective strategy and powerful creative at our disposal. 

Whether you want more sales, more leads, or improve your brand’s positioning, we have the right knowledge and expertise to make it happen. 

Why should you trust us?

Red Herring Digital is built up of a team of passionate industry professionals who know how to fully mobile optimise your website so that it’s visible to mobile users and geared to accomplish results. 

Our collective of dedicated, talented industry experts don’t build fast, cookie-cutter websites. Instead, we take the time to understand your brand, its service or goods and your website’s purpose. Following this, we will custom-build a visually pleasing website that does what you need it to. Most importantly, we will create designs and layouts specific to mobile and tablet devices, so your website appears correctly and can be used seamlessly across devices. 

We offer a full service from website design, development to optimisation, hosting and maintenance when the build is complete. We want to help your brand grow, achieve its goals and succeed just as we have done for countless other Australian businesses.  

It’s time to be a success story

Mobile optimisation is the process of making your website or web pages accessible and user-friendly on mobile devices such as smartphones and tablets. 

Mobile optimisation includes:
Designing the website to fit correctly across smaller screens.
Improving the page loading speed.
Confirming that all functionality is seamless on touch-based devices.

More and more people are using their mobile devices as a primary means to browse the internet; therefore, optimising your website for mobile and tablet devices is crucial. 

As a result, due to this growing trend, businesses must optimise their websites and web pages to cater to the needs of the mobile audience. Not doing so may lose leads and website traffic to competitors that have mobile-optimised their websites. 

A non-optimised website can mean a poor user experience, slow load times, higher bounce rates, not having correct functionality of the website, lower engagement, lower conversion rates and may even impact a brand’s reputation. 

Additionally, search engines have also considered mobile optimisation as a ranking factor in their algorithms. That means having a mobile-optimised and user-friendly website is a win-win for user experience, search engine ranking, and visibility. All in all, mobile optimisation aims to create a refined and accessible user experience for mobile users, which can improve search engine ranking and increase engagement and conversions.

There are a few ways that you can improve mobile optimisation. Here’s a list of things that can be done to improve it:

  1. Include touch-friendly interfaces: One way to do this is to ensure that any buttons or links are large enough for mobile and tablet users to click on easily.
  2. Prioritise content: This means that you would display essential information first and ensure it is included above the fold line (fold line – where users need to scroll down). 
  3. Ensure your website is responsive: This can be done by using CSS media queries to guarantee that the layout and content adapt to smaller screen sizes. Note that this does not mean it will be mobile-optimised. 
  4.  Accelerated Mobile Pages (AMP): One thing you can consider is AMP. This is a Google-backed scheme that assists with speeding up the load time of mobile web pages.
  5. Decrease page load time: Lessen the page load time by optimising images, using a fast hosting service in Australia and not offshore, and minifying CSS and JavaScript.
  6. Always test and review: As a rule of thumb, you should constantly test the functionality and appearance of your website on various devices and screen sizes to ensure it appears and works as it should. Finally, use and monitor analytics to review your site’s performance.

While the two terms are related, there are distinct differences between the concepts in web design and development. For example, 

Mobile responsive: To put it simply, this term refers to the design and development of a website that adjusts or adapts to varying devices and screen sizes. This would include desktops, laptops, tablets, and mobile phones.

This means that the design aspects, such as the layout, text size etc., automatically modify themselves to suit the screen size the website is being viewed from. While this may sound fine, this means that everything shrinks to fit the screen more or less, and you may need to scroll left to right to view the entire webpage (as opposed to up and down). 

Mobile optimisation: In comparison, this refers to optimising a website for the best performance on mobile and tablet devices. This would include ensuring the site is responsive, optimising images, improving the user experience, decreasing the load time, and making sure the website can be navigated seamlessly on a smaller screen.

All in all, mobile responsiveness is only one part of optimisation. Mobile optimisation is a variety of best practices to ensure the website’s performance is optimal for smaller mobile and tablet devices.

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