Web Development

We produce high-quality websites with user experience in mind that will see your business thrive and deliver results.

Web development agency

An attractive website that performs perfectly? You can have it all.

First impressions are important, but not all first impressions are about looks. While having an aesthetic website design is essential, the website’s functionality is equally important.

Our team are experienced in both website design and development. So you can rest assured knowing your website will be coded perfectly and optimised to convert and be visually pleasing. 

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Our focus is on seeing your business succeed.

That’s why when we build or revamp your website, we will have the users’ focus at the forefront of our minds. Web development is the backbone of your website.

That’s why we take care to ensure everything is running smoothly from the back end. We create attractive websites that perform seamlessly across devices so they can help you achieve results. 

Recent Projects

Clifton Springs Golf Club
Gonzo Vino
Lead Consulting
Lift Women
Love Your Local
National Compensation Lawyers
PLC Consulting Group
Roar Connected
Wilmore Allstone
Wyndham Track & Field Club
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Achieve your 2023 business goals with Red Herring Digital!

There’s a reason why our clients see impressive results. We have a unique process, effective strategy and powerful creative at our disposal. 

Whether you want more sales, more leads, or improve your brand’s positioning, we have the right knowledge and expertise to make it happen. 

What are the steps in website design and website development?

Red Herring Digital has been proudly helping many Australian businesses by providing website design and website development services in Melbourne for over seven years. 

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When we are in the design and construction phase of a website, we follow this 7-step approach:

Gather information:

In this first stage, we assess and determine what the goals of the website will be and what its purpose is.


Once this has been established, we will begin planning and designing the website. This is what’s referred to as wireframing.

Create content:

Next, the team is briefed, and they set to craft the content for the website. This will include the website copy, videos, photos, graphics, etc., being produced and put together.


After that, the website’s functionality can be created through code.


Following this, the site is reviewed, and we run testing to ensure the website’s functionality is effective.


After the site is approved and any final edits are made, the site is ready to go live and be made public!


This ensures everything runs smoothly and any repairs can be done if needed. 

Continuing site maintenance is one of the most crucial components for a web design agency offering a comprehensive range of services.

You wouldn’t decorate your storefront display and leave it unattended without upkeep, and we believe the same applies to your website. 

We’re different to most Melbourne web design companies and digital agencies. We care about your business, so we’ll stick around and assist with website maintenance.

It’s time to be a success story

Web design is the actual layout and design of your platform. It entails all visual aesthetics and the website’s usability. The website’s functionality is also affected by another aspect of web design, its design, menu system, and user interface. Web design includes how the website appears, the information it offers, the logos utilised, the graphics, colours, fonts, prose, and language, among other things. Essentially it is anything the user sees.
On the other hand, Web development is all the coding on the front and back end that builds the website. It’s the technology and functionality that powers the site. By taking web development solutions (like design) and turning them into fully functional platforms, development extends web solutions (like design). The actual code, structure, functionality, and software on which the website is based is referred to as web development.

Front-end and back-end development are the two foundations of web design. Together, they pair cohesively to create functional websites and applications. The front-end development is the user side, focusing on the user interface and experience. Here, developers use HTML, CSS and JavaScript to build the elements of a website that we see and that users can interact with. Front-end developers ensure the website functions correctly, is responsive, easy to navigate and looks aesthetic.  

As the name implies, the back-end refers to the work behind the scenes. These developers deal with and manage the server, database and application logic. They use code to process requests from the front-end, perform database operations and provide content back to the front-end that is displayed to the user.  

Together, they combine to create a perfectly functioning, interactive, and aesthetic website that is seamless and provides a good user experience for traffic coming through a website. The synergy between the two ends means that websites and applications perform smoothly and provide a great user experience.

Website security is critical in web development as it manages cyber threats and vulnerabilities that could result in unauthorised access or cyber-attacks. Keeping up with security is vital to safeguard user’s personal information from being stolen, protecting servers, databases and networks and monitoring for unusual activity to be proactive. Website security is paramount to keep visitor’s trust, privacy and the integrity of the website and brand.  

Some ways to ensure a secure website include data encryptions, authentication and authorisation systems to control access to sensitive locations, input validation to prevent vulnerabilities, Keeping all software up to date, conducting regular security audits, regularly backing up data, and following secure coding practices. These are only some of the procedures you can do to enhance security.   

Red Herring Digital has a dedicated server that we manage and protect to ensure the sites we host are secure. We run a tight ship and take measures to safeguard against unauthorised access to sensitive data. We ensure premium security measures are implemented to protect against cyber attacks, like providing Proxied IPs, Caching and WAF, to name a few. On top of this, we conduct daily backups, ensure the site is up to date, and that the server is adequately managed. View our Site Maintenance Packages to see more.

There are a few key things that can be done to optimise web applications for performance. This included compressing files to reduce load times, implementing caching for the browser and server to store and re-use data, using Content Delivery Networks to distribute content and decrease latency, optimising database queries, and reducing HTTP requests through bundling and analysing data to address bottlenecks. These are some of the things we do to ensure the website’s speed and responsiveness to improve user experience. Finally, we do comprehensive testing with Google Page Insights before handover to ensure that the websites meet best practices with best page load times and function correctly.

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