We’ve all heard of SEO, but is it still relevant? The short answer is yes.
Every day, billions of searches are made on Google and other platforms for information or products. Therefore, being at the top of those search engine rankings is essential to attracting potential customers and increasing brand visibility. So, what is SEO, and how can you use it? Read on.
What is SEO?
Let’s picture SEO in terms of a spiderweb. Consider your website as the web itself and the visitors as the flies. The goal is to capture flies that come across the web, much like brands wanting to convert leads into customers. Visitors come from all different places but land on your website just like flies on the web.
The strands of the web? Those are your keywords, the nets that catch visitors’ attention. It’s called the World Wide Web for a reason—and everything connects and leads back to your website, thanks to SEO weaving it together.
The three types of SEO
There are 3 main types of SEO: On-page, Off-page and Technical SEO. Understanding the difference between these types of SEO is key to picking the right services that will get your website noticed or to assist you in making improvements on your own.
On-page SEO
To rank well search engines require websites to have website content that is helpful, easily found and understood. This would include: using relevant keywords, optimising page titles, continually creating new content for blogs, updating the structure of old web pages etc.
Off-page SEO
Includes all factors happening in the background that may affect the website’s SEO ranking such as backlinks, building social media presence, creating content for other platforms, and managing reviews.
Technical SEO
A balance between making a website easy for both search engines and people to navigate and understand. Technical SEO includes, having a clear sitemap, mobile optimisation, removing duplicate content, managing a crawl budget, possibly migrating a website and conducting a technical site audit.
Why SEO?
SEO continues to play a crucial role in the digital landscape. It allows brands to be the solution to their target audiences’ queries and searches by improving their visibility on search engine results pages (SERPs). With increased visibility, brands are placed in front of potential customers looking for information, products, or services.
Next, SEO gives brands insight into buyer behaviour by analysing search trends and keywords. This knowledge allows companies to tailor content and marketing to align with audience preferences and needs.
Having a strong SEO ranking positions brands as thought leaders and trustworthy brands within their industry. A website that consistently ranks high in search results builds credibility and trust among users, which may lead to higher conversion rates. If you are a business owner we tell you all you need on the business owner page, so do not lose it.
SEO in the age of AI
Despite what rumours suggest, SEO is alive and well. In the age of AI, SEO remains as relevant as ever. SEO is changing and evolving to adjust to new technological advancements. Brands need to adapt SEO strategies to keep up to date.
One way to optimise for AI is by structuring content for featured snippets. You may have browsed the featured snippets before; they are the boxes at the top of search engine results containing direct answers to questions. Undoubtedly, having your content featured in a snippet would significantly boost your brand’s visibility.
Of course, there are many other ways to optimise content for AI, but this is one of the simple adjustments brands can make to stay up to date with SEO changes.
The Power of Keywords
Keywords are the backbone of SEO. Through keyword research and analysis, brands can gain insight into user search trends and create content that targets what their audience is searching for. Also, They provide valuable insights into where website visitors are coming from so brands can adjust their marketing strategies accordingly.
Keywords can be strategically incorporated into all content, such as social media posts, blog articles, website pages, downloadable assets, and YouTube videos, to enhance visibility and attract traffic.
They also act as the starting point of the marketing funnel, directing potential customers to the website and enabling businesses to track conversions effectively.
Getting started with SEO
Using an agency for SEO is beneficial as they can scale, strategise content, offer technical expertise, consult on broader marketing plans, and link SEO with other digital marketing efforts for a comprehensive strategy.
As the end of the financial year approaches, it’s an opportune time for strategic planning. Review your marketing strategy with us and uncover the potential SEO has to help you tap into a new niche of customers, giving you an edge over your competition.
