We’re thrilled to announce that Red Herring Digital has partnered with Semrush! This partnership will extend our data, analytics and reporting capabilities in all aspects of digital marketing.
You might not know, but data, analytics, and reporting play significant roles in digital marketing. They help us refine SEO, optimise PPC bids, tailor content to your audience’s interests, and boost social media engagement. With accurate reporting, we can track progress, identify trends, and adjust strategies for maximum impact, leading to higher ROI.
Our partnership will not only improve how we make data-driven decisions but will also positively impact our campaign performance, enable us to discover new market opportunities, and deliver better results for your business.
Semrush the ultimate digital marketing toolkit
Semrush is a leading SEO tool used by 10 million marketing professionals. But what does it do? Well, it does quite a bit. With Semrush, we can handle everything from keyword research to competitor analysis and Google Ad optimisation.
This software helps digital marketers optimise content for organic search traffic, can help increase traffic, uncover new opportunities, and provide us with access to see how your brand compares to the competition. With these insights, we can make decisions to improve your standing and reach your goals.
And the cherry on top? Semrush has won 21 international awards as the best SEO software suite. So, if you’re working with a Semrush partner, you know you’re in capable hands.
Key Features of Semrush
Semrush has many useful features we can harness to help set up your brand for success. We’ll review the key features we’re most excited about and show how our clients can benefit.
Brand positioning
With the Semrush tools at our disposal, we can leverage data-driven insights on your current online presence and marketing strategy to make adjustments and enhance your brand’s positioning.
We can use Semrush’s data to complete an audience analysis, reviewing your audience’s demographics, interests, and online behaviour to tailor content and refine targeting strategies. We can also determine competitive benchmarking by comparing your competitors’ domain performance and identifying their strengths and weaknesses to polish our approach and advance your standing.
Industry insight
Semrush has 500TB of raw data in 190 regions and countries, which can be scoured to provide comprehensive insights into your current or new market. That means we’ll gain industry insights through trend forecasting, market search, and real-time data tracking.
The Market Explorer tool helps us determine the market size and its potential. We can also obtain information on the key players and their traffic generation strategies. The Traffic Analytics tool can conduct a comparative analysis of the market key players and their performance, offering us valuable insider knowledge and the tools to get ahead.
Competitor analysis
Another useful feature included in Semrush is the Competitor Analysis tools. These tools allow us to track and uncover competitors’ online presence, giving us priceless insights into how they compare.
We can leverage tools like Traffic Analytics, Organic Research, and Social Media Tracker to compare your performance against your competitors, analyse their digital presence, pinpoint their top traffic sources, and discover your top organic search competitors. With this information, we can better inform your digital marketing strategy and give you a competitive edge.
Opportunities in the market
Searching for opportunities in the market? With our access to data on competitors, Semrush can help us analyse competitor performance, keyword trends, and market trends. With this information, we can determine emerging trends, identify gaps in the market, see potential opportunities for growth, and jump on these opportunities as they arise.
Managing the workflow
With Semrush’s tools for automation, research, campaign tracking, and content scheduling, we can streamline content workflow. From the initial concept to the final results, we’ll use Semrush to plan, execute, and review.
We’ll generate hundreds of audience-specific content ideas with the Topic Research tool within a few clicks. The Social Media Poster tool allows us to seamlessly schedule content across your social media platforms. Once the campaigns are live, we can analyse them using Semrush’s advanced tracking features and monitor their performance.
Reporting & Analytics
Semrush provides us with access to an analytics dashboard and reporting capabilities to track performance. Additionally, Semrush can seamlessly integrate with Google Analytics and Google Search Console so we can view and analyse all the data in one place.
Together, these features allow for tracking key metrics, monitoring campaign performance, and generating insights with real-time data. This way, your digital marketing agency can make informed decisions about your strategy and optimise it for the best results.
What we plan to achieve with Semrush
By partnering with Semrush, we’ll have access to advanced analytics, insights, and market opportunities. This will allow Red Herring Digital to craft top-tier, data-driven strategies that drive more profitable results for your brand.
Better insights mean smarter decisions, improved performance, and higher ROI. Our partnership with Semrush ensures we stay ahead of industry trends, allowing us to deliver innovative marketing solutions that meet your goals.
Experience it for yourself. Book a strategy session and see how we can learn, evolve, and get your business in the spotlight for 2025 and beyond.
