With 2025 just around the corner, it’s time to start thinking about a digital marketing strategy that will fit the trends and technology set to shine in the new year.
We asked our team of experts to share the top tips, trends and insights businesses should consider in 2025 to stay ahead of their competition. Here’s what they had to say.
Marketing Insights
In 2025, brands should prioritise building a strong foundation in marketing, media and communications. Even in tough economic times, the value of marketing is essential as it builds loyalty, fosters connections and boosts positive consumer attitudes. A lapse in your strategy opens the door for competitors to seize opportunities that could have been yours.
At Red Herring Digital, we’re always seeking innovative ways to position our partners to ensure they stay a step ahead. Our strategies are tailored to each brand with the focus of fueling their growth. To achieve this, we use data, analytics, and resources like IBISWorld so we can leverage industry insights and consumer trends for our client. We’re dedicated to supporting our partners’ growth with an approach built on knowledge and foresight.
Predicted SEO Trends
The trend of zero-click searches is expected to grow, with Google displaying information directly in search results. To capture traffic, marketers should focus on structured data, schema markup, and creating concise, informative content that can feature in snippets and answer boxes.
Social Media Insights
The trend of unpolished content, including EGC (employee-generated content) and lifestyle UGC content will continue to showcase the importance of collaboration and authenticity in brand messaging.
Building a loyal audience by introducing content series, entices viewers to return for more because they know what to expect from your brand. This strategy is particularly relevant for TikTok or Reel content.
Copywriting Advice for Brands
Using genuine, values-driven storytelling to connect with your audience continues to increase in importance as customers align themselves to brands as an extension of themselves. This type of storytelling uses transparency and social values like sustainability, diversity, and inclusivity to resonate with socially conscious consumers.
Supporting socially responsible brands remains a hot trend among consumers who are actively willing to back brands that mirror their values. Brands highlighting these values in purpose-led, authentic storytelling stand to gain favour and build trust with consumers committed to responsible purchasing.
Paid Ads Trends
Video ads have continued to increase in popularity and we see no sign of them slowing down, especially on YouTube. They’ve proven to be a more effective way to engage viewers compared to text-based ads.
Also, there are a number of advertising platforms that use AI in optimisations, creatives, and targeting, and we only see this trend continuing to grow. Our advice to advertisers is to capitalise on these tools to enhance ad performance.
AI trends in creativity
In the space of video and editing, AI expand and generate are going to be huge, with Premiere Pro testing a new AI feature – Generative Extend that will allow you to slightly extend a clip that may have finished recording too soon.
Recent leaps and bounds in text-to-video technology have seen advancements where B-roll and extra footage can now simply be AI-generated instead of needing to shoot every single aspect of a video. We shared our thoughts on AI in creativity earlier in the year and while we don’t condemn the practice, there are a few noteworthy things to be aware of.
That wraps up our top insights and trends to look out for in the new year. In the fast-paced marketing industry, growth and change are constant, but you can count on our team of digital marketing specialists to keep you ahead of the curve.
In 2025, we will celebrate 10 years of Red Herring Digital! That’s a decade of experience working alongside Australian businesses to achieve their marketing goals.
Our full-service digital marketing agency offers Paid Ads, Social Media Marketing, SEO, Web Design and Development, and Creative solutions to help your business reach your customers. Become one of our next success stories and join over 500 businesses and organisations who have experienced the strategy and creativity of Red Herring Digital.
Our complimentary strategy sessions will help us uncover untapped audiences, discover the perfect brand messaging to resonate with your customers and develop your digital marketing plan for 2025 and beyond.
