If you haven’t started planning your Black Friday and Cyber Monday marketing (BFCM), time is running out. But don’t worry–we’ve got you covered. We’re sharing some tips to fast-track your strategy and make the most of the year’s biggest shopping event!
Shopping targets acquired
Set yourself up for success by optimising your audiences now so you know who’s ready to buy. Use tools like Google Ads and Meta Ads to segment your audience based on behaviour like previous purchases, interests, website visits or habits. This will help you to target the most engaged shoppers with personalised offers and boost your conversions during the sales rush.
Build the buzz
We’ve all seen the chaotic frenzy that Black Friday sparks, particularly in places like the USA. And while Australia might not be quite as intense, Aussie shoppers are already scouring the internet eager to bag a bargain.
Building hype is half the battle. That’s why brands start their promotional campaigns early to create anticipation. Create a promo now to warm up your email list and engage subscribers ahead of the 2024 BFCM sale period.
Rolling out a campaign early means you’ll build anticipation, teasing upcoming deals to subscribers to create excitement and keep them on the lookout. Boost engagement through email open rates and gather data on subscriber preferences to target your audience and send personalised offers. This way, you create excitement for the upcoming sales and ensure a stronger response once the offers finally drop.
Don’t ghost your audience.
When the dust has settled after the Cyber Monday sales, it’s crucial to have a marketing plan in place to maintain engagement and avoid ghosting your audience. Consistent communication will keep your brand at the forefront of your audience’s mind and help foster long-term relationships.
A post-sales plan doesn’t have to be complicated. It could include thank-you emails, follow-up offers, or insightful content on popular items or services to sustain momentum from the frenzy. If you decide to opt out of a post-sale plan, you risk losing the engagement and customer loyalty you worked so hard to build throughout the sales period.
See How to Build a High-Performing Marketing Team for tips on optimising your marketing efforts year-round.
Oh no, the dreaded cart abandonment!
Setting up a cart abandonment strategy is important, particularly during the excitement of the BFCM sale period. With the influx of customers, an increase in cart abandonment is a real possibility.
Many brands will be vying for shoppers’ attention, and with the craze of deals coming from left and right, shoppers may become distracted, overwhelmed or hesitant at the checkout. Sending timely reminder emails, offering limited-time discounts, or highlighting low stock to create urgency may be good tactics to recapture those lost sales. A robust strategy ensures you’re decreasing lost revenue from shoppers who haven’t completed their purchase.
Roll out the red carpet
Leverage exclusivity by properly segmenting your audience and offering personalised discounts based on their purchase intent. Customers with a higher purchase intent could receive early access deals or special offers, while those needing more encouragement might respond well to targeted discounts or other incentives.
Offering exclusive deals based on individual customers’ readiness to buy creates urgency and may help boost overall sales performance during the sales period.
Bring the heat this Black Friday with an optimised strategy designed to boost your performance during this crucial sales period.
With over 9 years of experience, Red Herring Digital specialises in designing tailored strategies that will set your brand up for success not just during Black Friday but long after.
Get in touch for a complimentary strategy session, and let us create a plan to set your brand up for success this sales period and beyond.
