eCommerce Websites
Want to build the stylish eCommerce website of your dreams?
Give your eCommerce website the facelift it needs to help generate leads and turn them into red-hot sales
Whether you’re at the start of your eCommerce journey or need a makeover to refresh your brand, we can help.
It’s essential that your website looks the part but also functions correctly, or else you will have high bounce rates, low conversion and a website that looks like every other online store. Cheaply built websites may sound like a good idea at the time, but some companies use cookie-cutter templates to pump out websites that look the same and aren’t fully optimised to drive website traffic and convert.
Our Melbourne-based agency can create the perfect custom, optimised eCommerce website built to help you convert and maximise ROI.
We’re experts in eCommerce website builds and have experience setting up shops in WooCommerce and Shopify, to name a few. We’ve helped many Australian businesses in their eCommerce journey and can’t wait to see you become another success story.
Recent Projects
Achieve your 2023 business goals with Red Herring Digital!
There’s a reason why our clients see impressive results. We have a unique process, effective strategy and powerful creative at our disposal.
Whether you want more sales, more leads, or improve your brand’s positioning, we have the right knowledge and expertise to make it happen.
Let the eCommerce experts take the reigns.
We’re a full-service digital agency that cares about your brand. That’s why When you come on board for an eCommerce website build, we will take the time to really understand your business and goals and strategise a way to achieve them.
As a full-service agency, we understand what consumers want and need to see on a website in order to make a purchase. When we build your website, we will keep the user at the forefront of our minds and build a site with a concrete customer journey, exceptional user experience and user face. Not to mention we will ensure that the website functions correctly and it’s easy for users to make purchases. Our team will optimise your website to drive traffic, confirm that it looks appealing and functions correctly to convert leads into purchases.
It’s time to be a success story
What are the key considerations in designing a seamless and
secure checkout process for eCommerce websites?
There are numerous important aspects to consider when designing a secure checkout process. This begins with creating a simplistic, user-friendly design that is mobile-optimised, considering the current shopping trends. Encourage but don’t mandate account creation, and include a guest checkout option.
Display all security certifications like trust badges, SSL certificates, etc., to show users their data is safe and use HTTPS to encrypt data transmission. Offer a wide range of payment and shipping options, clear, transparent pricing, and address verification to avoid errors and delays in shipping.
Additional things to consider are enabling cart saving so users can return and purchase at a later time and implementing strategies for abandoned cart recovery, such as follow-up emails with reminders or incentives. Lastly, prioritise data security and PCI DSS compliance and provide accessible customer support to create a secure checkout and improve customer satisfaction.
How do you address the challenge of cart abandonment in eCommerce,
and what strategies can improve conversion rates?
Cart abandonment is a common challenge in eCommerce, but some strategies can be used in order to combat abandonment. These include streamlining the checkout process to reduce time spent checking out. This could be done by reducing form fields, using saved information to pre-fill checkout information, and including a guest checkout, to name a few. Additional methods are sending abandoned cart recovery emails, providing secure checkout for payment with data protection, advertising limited-time offers to create urgency, transparency in pricing, including shipping costs and ensuring the site is mobile optimised. Applying these strategies can assist with tackling cart abandonment and, in turn, boost conversion rates.
How do we design a tailored shopping experience for all?
Red Herring Digital adopts a customer-centric approach that focuses on the diverse needs of your brand’s audience. We do this by undertaking extensive user research to understand your demographic, their behaviours and preferences, as well as other factors, including age, gender, cultural background, etc. We then harness this information in order to create a tailored customer journey through your website. From personalisation, clear navigation, responsive design, inclusive imagery and content, flexible payment options, channels for customer support, easy returns and exchanges, inclusivity in marketing, obtaining data collection consent and considering local customs, holidays and regulations when operating in various regions. In addition to this, we perform continuous improvements by regularly analysing data, conducting testing and implementing revisions to enhance the shopping experience.
