Brand Image Sells – 5 Tactics You Can Do Today To Improve How You Appear Online!

Brand image is so much more than just a logo – it encompasses all perceived aspects of your business, product or service. Brands that have a stronger image online perform substantially better, especially if a consumer is on the fence.  So, what is Brand Image? Brand image is the customer’s perception of your brand based […]

How To Navigate Marketing In An Ad-Block World

Throughout Covid-19 we’ve helped reposition many businesses to work with the new economy and customer behaviours that we are now facing. It’s important to work with an agency like us that understands the current climate and can help you find new ways to adapt to the ever-changing landscape of the economy. We want to make sure you get the word out about your business as soon as possible so that you can succeed.

Be the voice that’s heard!

Everywhere we turn these days we are faced with advertising and brands fighting for our attention. In the world of digital marketing, the struggle to stand out from the crowd and create a product or campaign that your customers can relate to is getting harder and harder. It’s more important now than ever before to […]

Making Australia Great Again

Making Australia Great Again – Learn from an American digital agency – Droga5 & Tourism Australia take on the Super Bowl!  Australia’s brand new tourism campaign targeting the US has been released during the 2018 Super bowl— the most-watched US TV broadcast. The campaign has already been dubbed a great success, reaching hundreds of […]

Keeping Up With The ‘Kontent’: Internet Marketing for Mobile

It’s no secret that the future is mobile. As of late 2017, as much as 57% of internet traffic came from mobile devices, compared with that of desktops, which were sitting at around 43%. From here, there’s nowhere else but up for mobile devices, especially in a thriving city like Melbourne. So, what does this […]

The Rationality Of Emotionality: Marketing Techniques That Work

When it comes to connecting with your audience, appealing to their emotions is a powerful place to begin. Let’s consider the nine emotions: surprise, happiness, love, pride, contentment, anger, sadness, anxiety and shame- how could you use them to engage your target market? Emotions are often (subconsciously or not) at the forefront of our decision-making […]

How Remarketing Works

In the current golden era of marketing, there’s a lot of technology designed to build new audiences or reconnect with existing audiences. Whether it’s via an online form, clicking on a cost per click (CPC) ad or ad visibility in the cyber world, there’s so much potential to market to consumers who are already engaged […]