You shouldn’t care if they like you, as long as they hear you.

Just short of a month ago Lush announced their retirement from social media. ‘Tired of fighting algorithms’ Lush abandoned their large community platform to inspire more conversations with their customers without having to pay to be heard.   Considering Lush is a very popular worldwide brand with a strong brand identity built around sustainability, vegan […]

Case Study: What Happens When Brands Take A Controversial Stance?

What does your brand stand for, if it stands for nothing? Does your brand even have to stand for anything at all? Maybe your brand only stands for delivering the best quality products and services available in your industry, and that is entirely acceptable, expected and respected. But does that get your brand noticed, does […]