New Meta updates will impact brands advertising through reels and stories

Meta is rolling out new Meta-design safe zones for ads being displayed in reels and stories across social media platforms. Here’s what you need to know: One of the new features of 2023 that is gradually being rolled out is the Meta-design safe zones. These safe zones will allow advertisers to take full advantage of […]

Top Digital Marketing Trends for 2023

New year, new marketing strategy? With the new year in full bloom, it’s not too late to revisit your brand’s current digital marketing strategy to make improvements or, if you’re new to marketing, to implement a strategy. While it may be easy enough to boost ads and dabble in social media, it might not have […]

6 Ways to Improve your Brand Strategy Tactics

The world of digital marketing is constantly evolving. There are always ways to improve and build on your brand’s Strategy and Tactics – all you have to do is be attentive. Similar to how an Architect draws out a building plan before they start building, you need to develop a brand strategy for your business. […]

Digital in 2021 – It’s going to be BIG! Here’s what you need to know.

Absolutely nothing could have prepared us for 2020 but despite all the curveballs we, and most importantly our clients have come out on top. If this year has taught us anything – it’s that we need to be prepared: prepared by creating strategic plans, prepared by researching the current and emerging trends and prepared by […]

Decoding TikTok’s Algorithm & How To Use It To Your Brand’s Advantage.

Decoding TikTok’s Algorithm & How To Use It To Your Brand’s Advantage. Dubbed the casino of social media due to its deliberately hypnotic scrolling technology, algorithm and its full screen, time hiding layout, TikTok is designed to keep you on the platform for as long as possible.  If you’re like us and have sheepishly joined […]

How to Run a Successful Email Marketing Campaign

Through every platform of our digital world, we are bombarded with messages daily. Our constant connectivity with online makes us contactable every moment of every day.  Breaking through an already crowded space is difficult and can be a dis-service to your brand if done incorrectly. So why email marketing? Do you really want your business […]

How to Give Your Brand a Strong Digital Presence

Contrary to popular belief, you don’t need to be on every single digital platform to be maximising your online exposure opportunities. Less is more and in this instance, that means you should choose your platforms and focus on them one by one. Between Facebook, Instagram, Twitter, Google, Pinterest, your website and the rest it can […]

Why You Need a Nano Audience for Your Google Ads

The saying goes that all publicity is good publicity and while this is almost true, the publicity is only good if the right people see it. A Nano Audience is the sweet spot between big audiences with deaf ears and audiences who were already interested in your service, product or brand. Finding your Nano Audience […]

The Power of Marketing

Every day you are bombarded with ads. On the TV, on the radio and especially all over your social media feed. It can feel like someone is constantly trying to sell you something. Sometimes the ads are annoying, sometimes they are a little intrusive and sometimes you don’t even notice them or remember seeing an […]

Access the Power of Facebook Ads

Access the Power of Facebook Ads – Social Media Marketing in Melbourne When you advertise on television, you pick a time slot, a channel and essentially an audience to broadcast your advertisement to. However, you can’t be sure who the people sitting in front of the television are, or if they just have the television […]

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