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The Do's and Don'ts of Search Engine Optimisation (SEO)

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Top 10 tips for Search Engine Optimisation (SEO)

If you find SEO confusing and hard to master, you’re not alone. SEO is crucial in today’s digital landscape in order to ensure your website’s success and visibility. Whether you’re just beginning your SEO journey or have already started but need some help, we’ve put together some tips and tricks to help you learn the ropes and improve your rankings and online presence. 

DO…

Conduct Keyword Research

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It’s so important to research and identify relevant keywords and phrases that are popular among your target audience. From here, you can use these keywords strategically in your website content, meta tags, headings, and URLs to optimise your site for search engines. This crucial step will improve visibility and increase the possibility of attracting organic traffic.

Create High-Quality, Relevant Content

Developing original, valuable, and engaging content that aligns with user intent is another must for SEO. Regularly updating your website with fresh, relevant content tells search engines you’re active and will provide value to your visitors. Also, it can assist with improving your SEO rankings and increase user engagement.

Use Descriptive URLs

When creating a URL, it’s important to craft user-friendly URLs that accurately reflect the content of your web pages. Include relevant keywords and keep them concise. Doing this will make them easier for search engines and users to understand.

Optimise Page Titles and Meta Descriptions

Create unique, descriptive, and keyword-rich page titles and meta descriptions for every page of your website. These tags provide succinct summaries of your page’s content and will appear in search engine results. These summaries influence click-through rates by providing a snapshot of what visitors can expect when visiting your page. In addition, by incorporating relevant keywords, you boost the visibility of your page and attract traffic.

Optimise for Mobile

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Mobiles are one of the primary devices used to access the internet, so ensuring your website is mobile-friendly and responsive is essential. Optimising for mobile is crucial for both user experience and search engine rankings. A mobile-optimised website will display and function seamlessly across varying screen sizes. This is particularly important to consider as search engines prioritise mobile-optimised websites when ranking.

DON’T…

Use Black Hat SEO Techniques

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Black Hat SEO Techniques include keyword stuffing, hidden text, cloaking, and purchasing links. These unethical and manipulative tactics violate search engine guidelines and are a big NO. Engaging in these practices can result in penalties from search engines and can actually harm your website’s rankings.

Ignore Metadata

Metadata, including title tags, meta descriptions, and alt tags, play a critical role in SEO. Neglecting to optimise any of these elements can reduce your website’s visibility in search results. On the other hand, well-crafted and thoughtfully written tags and descriptions entice users to visit your website and help search engines understand the page’s content.

Forget About User Experience

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Last but not least, don’t forget to consider the overall user experience on your website. In fact, prioritising user experience is essential to ensuring the success of your website. The top things to consider when it comes to the user experience are ensuring the website is easy to navigate, next that there is a clear structure to the webpages and, of course, fast loading times. A positive user experience leads to longer page visits, lower bounce rates, and improved SEO performance.

Are you planning on investing in SEO or other marketing strategies?

Our SEO specialists at Red Herring Digital can help your business stand out, boost visibility, and improve your search rankings. 

Book a free consultation with our digital strategist, or call us at 1300 646 118 to optimise your website and start achieving results.

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