While we can sympathize that your days are already jam-packed, we truly believe in investing time into creating a blog. You may question whether having a blog on your website is really worthwhile. No matter the industry, there are always tips, tricks and valuable information to learn, and a blog can be a great asset to showcase these. We’ve compiled a list of reasons how your business can benefit from a blog.
Put Your Business on the Map
The main goal of a blog is to drive traffic to your website. Regularly posting new content with relevant keywords increases the likelihood that your business will rank higher for SEO. Each blog post provides a unique opportunity to show up in search engines and attract new prospective customers.
Convert Traffic to Leads
Each new visitor to your blog is an opportunity to convert to a lead. By including a call to action in blog posts, you engage the reader and increase the possibility of directing traffic across your website. Additionally, visitors are guided to learn about your brand and its offering.
Some call to actions to consider are: leading to another relevant service page or blog, discounts, free offers, or joining a mailing list. Once details are provided, your team can follow up with email marketing.
Position Yourself as a Knowledgeable Leader
Blogging is a great way to build your reputation in the industry. Regularly posting helpful or important information on relevant topics will position you as a knowledgeable business. From here, you can share your wealth of knowledge with your audience, and with time you could be seen as a leader with unique and valuable information.
Repurpose Blogs for Digital Marketing.
Why stop at posting the blog? It’s perfect content that can be published on social media and shared through email. Creating engaging content is another way to stay active on socials, build a community and expand your reach. Sharing on multiple channels is also another way to bring traffic back to your website.
Build Relationships with Potential Leads
Sharing credible, helpful information with potential leads is an excellent way to build trust. This is especially important as trust means loyal customers. Blogs are there to share information and voice your opinions to your target audience. Being personable and trustworthy is one way to generate leads into customers and possibly even return customers.
We hope this highlighted the value of implementing a blog on your website. If you’re interested but don’t have the means to do it alone, Red Herring Digital can help. Visit our website for a free consultation and see how we can help your business grow.