In the digital age, having a successful online presence is extremely important. Not only is it a way to generate more revenue, but it’s a way for customers to get to know your brand, values, and offerings. We all know that first impressions are make or break, so a fresh, updated look is a great way to put your best foot forward and entice potential customers. Here are three reasons why you should consider revamping your website.
Your Website is Outdated
First impressions are everything. Your website’s appearance is a direct reflection of your business. If your website is visually outdated, it doesn’t establish your business as a reputable authority. Updated visual content will improve the user experience of your website, and presenting updated designs, graphics and images in engaging ways impressively highlights your products or services. Not to mention it’s nicer to browse through modern websites.
An updated modern look indicates to your consumers that you are up with trends. This added effort could be the difference between generating potential leads and those going to a competitor. Even more importantly, by revamping your website, you improve its usability by setting things out in a clear and user-friendly manner that can easily be accessed across computer, tablet and mobile devices.
Your Copy is Missing its WOW Factor
Now that you’ve reeled in traffic with your suave new website and visual content, you must ensure they stay. Your written copy should be engaging while focusing on important information about your company, products and services. On average, a user will browse through three pages and skim the copy before deciding if they’re interested in your services. Therefore the window to convert a lead to a sale is short. This means the copy throughout your website needs to be short, sharp, and include keywords to maximise the likelihood of converting a lead.
With written copy also comes the inclusion of call to actions. These are strategically placed to break up the text, maintain engagement and direct visitors to other pages. They can entice visitors to learn more about your brand and be led to contact or sales pages.
You’re Not Ranking Highly for SEO
An aesthetic website and witty copy are futile if your audience can’t find you. 20 million Australians use Google daily, so you can understand the importance of ranking highly for SEO. Search engine optimisation is an effective tool that positions your brand as an industry leader. When done correctly, your business will rank higher for keywords your target audience is searching for. In addition, customers who find you through organic search are more likely to convert to a sale than pay-per-click (PPC) as they have taken the time to research and get to know your business.
We understand that this may be daunting or out of your depth if you don’t have the skills and know-how. At Red Herring Digital, we have carefully curated a team of knowledgeable professionals who can help you update your website and increase your ROI. Check out our reviews and see what others have to say, or head to our website to book your free consultation today.