The world of digital marketing is constantly evolving. There are always ways to improve and build on your brand’s Strategy and Tactics – all you have to do is be attentive.
Similar to how an Architect draws out a building plan before they start building, you need to develop a brand strategy for your business. Creating a brand strategy helps you set yourself apart from your competition and build consumer loyalty.
Here at Red Herring Digital, we want to help you and your business by curating the perfect blend of strategy and creativity to get you the results you’re looking for.
So, without further ado, here are 6 Ways to Improve your Brand Strategy Tactics:
Outline your Brand’s Identity
What is the driving force behind your brand? First, ensure that you know what messages or objectives you’re trying to convey. Then, sit down with your team and diligently outline what you want to achieve for your business and devise a plan for the coming months.
Remember that it’s never too late to reimagine or tweak the foundations of your business. Re-establishing your purpose can be a great way to polish up your appeal. Never underestimate the benefits of updating business plans and refocusing your brand’s vision. Make sure you avoid irrelevance by pivoting as the times change to ensure you’re up to date with current trends.
One of the most critical aspects of consumer awareness and engagement is consistency. This means regular social media posts, monthly EDM & newsletters, and communication with your customers & stakeholders.
Ensure that your brand is consistent with advertising and image. Image is important. Use the right colours, fonts, and graphics in line with your branding. Remember, you want consumers to remember you.
Have Competitive Awareness
Competitiveness can never be a bad thing for improving your business.
Look at similar brands in your industry – see what they do to drive their brand’s success. Compare and analyse. It’s important not to copy but find out what tactics they use and see if your business can similarly approach them. Find out what gives them success and try to emulate it for your brand.
Need an extra hand? No shame in that! There’s a range of programs available that can help monitor competitors and give valuable insights, and reports you can purchase that give industry/sector insights.
Take SEMRush, for instance. Perhaps one of the most popular tools used in the market – this advanced program has a range of competitor insight tools available. For example, with SEMRush, you can pull your competitor’s backlinks and monitor changes in their ranking. (How’s that for spy-work?!)
Understand Your Consumer
Understanding your brand’s audience is vital. Creating a Customer Persona can aid you in figuring out what kind of target market you want your business to corner.
Answer questions like:
- Who are they? (Age & location – give some background)
- What is their job/salary?
- What is a day in their life like?
- What are their primary pain points?
- What are their goals/values?
- What are their motivations?
Put yourself in your customer’s shoes and try to understand their needs. Then, once you’re in the customer’s head, you can try to mirror what they want to see in your business.
Think Outside the Box!
Lastly, have fun with it! People are going to notice your brand if it stands out. So think outside the box and get creative. Don’t be afraid to experiment with new ways to get in front of the masses, and surround yourself with subject-matter experts to ensure you succeed.
Perform Search Engine Optimization (SEO)
Whether you want it or not, you’ll have to conduct SEO or pay someone to do it to have your brand out to as many potential customers as possible. Why?
Because most people rarely look past the very first page of search results. In addition to delivering excellent content on your blog, you should target relevant keywords that will promote your brand and information to the appropriate audience.
Additionally, it would be best if you focused on developing high-quality backlinks. On-page Search Engine Optimization and Link building are also crucial, and if you could do all of this, Google will most likely give your website a higher ranking.
Of course, seeing actual results and climbing up the rankings will take time, but this is a long-term branding approach that will undoubtedly benefit your organisation.
Please get in touch with us today and find out how our brand strategists at Red Herring can help you build your brand strategy! Also, book a free consultation with us to discuss other digital marketing strategies such as Social Media Strategy, PPC Campaign Strategy etc.