The saying goes that all publicity is good publicity and while this is almost true, the publicity is only good if the right people see it.A Nano Audience is the sweet spot between big audiences with deaf ears and audiences who were already interested in your service, product or brand. Finding your Nano Audience will help you get the best results from your marketing strategy which will then reflect on the engagement on your website and the profitability of your business. Scenario time! Imagine you have been invited to speak at a high school about the growing need for female engineers to try and encourage students to pursue a career in engineering.
Who would you prefer to present your information too?
- The entire year 12 year level
- Those who signed up to learn more
- Everyone studying science and math subjects in year 12 and 11