Digital in 2020 - The Importance Of Pivoting Your Business During COVID-19. Where do you go from here?

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Wow. What a year, right? 

If there is one thing we can all say for sure about this year is that it hasn’t been what we had hoped. Not in the slightest. But that’s ok. We’ve made it work, and we’ve made it work for many of our customers too. 

Throughout Covid-19 we’ve helped reposition many businesses to work with new customer behaviors and the economy that we are now facing. The difference between making it through this period is working with an agency that knows how to navigate all of the hurdles life throws at you. 

It’s important to work with an agency like us that understands the current climate and can help you find new ways to adapt to the ever-changing landscape of the economy. We want to make sure you get the word out about your business as soon as possible so that you can succeed. Helping businesses succeed during this time is exactly what we’ve been doing. 

One of our clients is a well-known, Melbourne food wholesaler. They had to adapt their entire business model to survive the pandemic. To do this they turned their business from B2B to B2C which was completely uncharted territory for them. As they had never advertised to this demographic before, they came to us to execute the switch seamlessly. To ensure they did this successfully, we used Facebook Ads to broadcast their new message which repositioned them as a Business to customer at home food delivery service to their network, which was a massive success. 

The result? We drove a total of 3294 leads & registrations with a cost per action of $1.90 and 9735 landing page views while the campaign was running! 

Another client of ours, Custom Neon, has seen incredible results through Facebook Advertising over the past month. During lock down Custom Neon’s messaging had to adapt from being wedding and party focused to appealing to their customers who were stuck at home. Custom Neon design unique and made to order neon signage internationally. We assist Custom Neon with generating online sales in Australia, New Zealand, the United States and the United Kingdom. 

Not only is the content we create for custom neon engaging, exciting and relatable it is also highly effective. Custom Neon’s ROI sat at an incredible x8.37 this past 30 days resulting in a six-figure sale revenue.

While focusing on the present is important, you should be looking ahead with your business to see what’s next. If you are not sure what to do next or how to amplify your business over the next year given everything that has happened in 2020 don’t hesitate to get in touch with us. 

One of our specialists will be able to advise you on the best path to take. We get it, being in business this year has been scary. But it’s important not to give up now – there are plenty of untapped avenues and we can help you find them and excel. 

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Curious to see how your digital marketing stacks up?

Let the pros give you a free audit.