It’s no secret that the future is mobile. As of late 2017, as much as 57% of internet traffic came from mobile devices, compared with that of desktops, which were sitting at around 43%. From here, there’s nowhere else but up for mobile devices, especially in a thriving city like Melbourne. So, what does this mean for your internet marketing strategy?
The simple answer is that your website and online content needs to work (or better yet, go above and beyond) for mobile audiences. This is more than simply ensuring your website has been optimised for mobile devices— mobile audiences expect different content and approach content differently to that of their desktop counterparts. Mobile audiences tend to scan, skim and skip through content, so you need to ensure that you’re catering to this consumption style. Realistically, if you’re not across this, you’re missing out on a massive stake in the market- and your customers aren’t hearing from you either!
So let’s dive in; there are many challenges for digital agencies in Melbourne when creating mobile content, but there are also several key ways to ensure that your internet marketing strategy isn’t falling on deaf ears in the mobile marketplace.
Tip #1: Keep it clean
The key to connecting with your mobile audiences is through creating content that is concise, clear and relevant. This means that the most important message of your content should feature first and should be the most prominent. Mobile users consume content fast, and you wouldn’t want your customer base to miss out on what you’re trying to communicate to them, so your messaging needs to focused and easy to understand. Simply put, keep it clean, and stick to the point. Your audience (and your engagement levels) will thank you.
Tip #2: Let’s break it up
there are various key ways to put the idea of clean, concise content into practice. Consider Buzzfeed-style lists— they’re popular for a reason! Simply put, lists work for mobile audiences because they’re easy for the eye to scan quickly, and they break up the content into bite-sized pieces. Lists are a simple way for a digital agency in Melbourne to create quick and concise content. For this reason, consider adding headings (carefully and strategically) too. These become a sign on a roadmap for your reader to follow.
Don’t let this fool you into thinking that your audience is any less savvy than they used to be. Adding lists into your content presentation style isn’t the same thing as dumbing it down- it still has to be relevant, witty and valuable to your audience.
Tip #3: Become a visual creature
In the age of emotional online marketing, it’s especially effective to put a face to your message through photography and video. In adding this personal touch, your audience will be much more likely to connect with the messaging, and hopefully your brand in the process. Video content is such a game changer for internet marketing and mobile audiences tend to consume lots of video content, so it makes perfect sense to offer it to them. While the principle is the same, the approach has to be different depending on the medium you’re sharing the content too.
It’s all too easy to click away from a page that doesn’t immediately grab your attention, so taking the time to refocus your content for mobile devices could have a huge impact on the success of your online marketing strategy. Keep it clean, keep it structured, keep it streamlined so that you can create engaging content for your audience to carry in their pocket. For a real-life example, check out our recent case study curated right here in Melbourne for Pearly Whites Australia.